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About Google Adwords
About Google AdWords™

Potential customers are searching for you on Google. Are you there to be found?

Google AdWords™ is advertising that promotes your business on Google. AdWords ads run alongside
or above search results, so you can reach potential customers right when they are searching for the products and services you offer.

Why AdWords? AdWords makes it simple to:
• Reach audiences at the very moment they are expressing interest in what you sell.
• Target customers only in the geographic locations where you do business.
• Know when your advertising dollars are working and when they're not.
• Change your campaigns quickly, easily, and whenever you want.
• Get your ads up and running in minutes.
• Stay in control of your marketing budget.

7 Reasons to Try Google AdWords™

1. Acquire new customers online or offline
• Attract potential customers to your website, office or store

2. Stay in constant control of your marketing budget - spend as much or as little as you'd like
• You decide how much each new customer lead (click) is worth to you - some may cost as little as 5 cents
• Choose to set your monthly advertising budget based on your business needs
• You aren't charged when your ads are displayed, only when potential customers click through to your site

3. Know when your ads and advertising dollars are working - and when they're not

• Track performance of each ad you run, as well as overall campaign performance.See precisely which keywords are driving the most customers to your business
• Continually improve your campaigns and the return on your marketing budget with performance feedback

4. Target potential customers across the US - or just in your own neighborhood
• Target your ads so they appear before interested customers in just the geographic area you want to reach - whether it's a particular zip code or city, or the whole country
5. Reach potential customers at the very moment they are searching for your product or service
• Your ads appear to potential customers at the right time, in the right place, with the right
message - just as they're searching on Google for the kinds of services and products you offer

6. Change your ads, messages and keywords easily
• Change your ads whenever you want, as often as you want, for any reason
• Your revised ads will appear on Google in a matter of minutes

7. Get your AdWords ad up and running in minutes
• The AdWords sign up process is quick, intuitive and easy
• Set up your ads to appear on Google when people search for specific words or phrases (keywords) that relate to your business
• Writer's block? AdWords provides tools to help you create professional, hardworking ads and
keyword lists
Google and AdWords are trademarks of Google Inc. and are registered in the US and other countries.
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